Confused.com is a UK-based financial services comparison platform launched in 2001. It specializes in comparing insurance and financial services, including car, home, van, and life insurance, as well as energy services[1][2]. The platform offers tools to help customers make informed decisions and save money by comparing quotes from multiple providers[2]. Target Audience: Individuals seeking insurance and financial services. Unique Selling Proposition (USP): Confused.com provides a comprehensive comparison service with rewards, such as free hot drinks, and emphasizes customer trust and satisfaction[2].