CONNECT, powered by American Family Insurance offers auto, home, condo, renters, umbrella, and specialty insurance products. They primarily operate through strategic partnerships, notably with Costco and Ameriprise Financial, targeting members and customers of these partners. Their unique selling proposition is personalized insurance coverage with additional benefits like stolen key expense coverage and gap insurance, all backed by American Family's financial stability. CONNECT's focus is on handling customers with care, emphasizing a seamless experience through partnerships and employee commitment. They serve customers in 44 states and the District of Columbia[1][2][3].