Consumers Credit Union is a not-for-profit financial cooperative founded in 1951, headquartered in Kalamazoo, Michigan. It offers a wide range of financial services including personal and business banking, mortgages, investments, and credit cards. Their services are designed to help individuals and businesses manage finances efficiently with features like online banking, mobile deposits, and competitive interest rates. The target audience includes residents and businesses in West Michigan. The unique selling proposition is their commitment to community service, competitive rates, and a member-centric approach, providing a personal touch and extensive financial support.