The Co-operative Group, trading as Co-op, is a British consumer co-operative offering services in food retail, funeralcare, insurance, and legal services. They provide car, pet, home, and business insurance, along with legal services like probate and conveyancing. Their target audience includes individuals and businesses seeking ethical and community-focused services. The Co-op's unique selling proposition is its commitment to ethical trading and community engagement, along with its member dividend scheme, which rewards loyalty and supports local communities[1][2].