Cotiviti is a healthcare analytics company that provides data-driven solutions to improve payment accuracy, risk adjustment, quality improvement, and consumer engagement for healthcare organizations. They serve over 200 healthcare payers, including all top 25 U.S. plans, and also offer audit services to the retail industry. Their unique selling proposition is leveraging advanced technology and analytics to reduce healthcare billing errors and inefficiencies, saving the system billions annually. Their target audience includes healthcare payers and large retailers seeking to optimize financial operations and reduce waste.