CPA Alberta is the professional regulatory body for Chartered Professional Accountants in Alberta, operating under the Chartered Professional Accountants Act. It serves over 30,000 CPAs, protecting public interest by ensuring high professional standards. Services include education, regulation, and resources like job boards and career services. The target audience is CPAs and accounting firms in Alberta. The unique selling proposition is its role in maintaining the integrity and competence of the CPA designation, ensuring public trust in the accounting profession. This positions CPA Alberta as a guardian of professional excellence in accounting.