CPA Manitoba is a professional organization that supports over 9,000 CPA members, candidates, and students in Manitoba. It offers certification programs and connects members with career opportunities[4]. The organization regulates public accounting services (PAS) and other regulated services (ORS), ensuring members are competent in providing these services[5]. Services include accounting, tax advice, forensic accounting, and more[3][5]. The target audience is CPAs and firms in Manitoba. The unique selling proposition is the regulation and support of professional accounting services, ensuring public trust and competence in the field.