CPC Healthcare Communications is a pharmaceutical, consumer health, and medical device advertising agency founded in 1997. They offer services in strategy, creative development, marketing, and digital solutions, including brand strategy, concept development, and CRM/adherence programs[2]. Their target audience includes major pharmaceutical companies in Canada and globally[2]. The unique selling proposition (USP) of CPC is their specialized focus on healthcare, providing tailored marketing solutions that leverage deep industry expertise to effectively communicate with healthcare professionals and consumers[2].