Crayfish.io is a UK-based consulting firm that helps businesses succeed in China. They offer a portfolio of fixed-price digital services and bespoke strategic consulting, focusing on market entry, intellectual property management, and commercial growth. Their target audience includes tech innovators, businesses, and education institutions. Crayfish.io's unique selling proposition is its four commitments: commercial confidence, connections, cultural guidance, and cost certainty, which minimize risk and maximize ROI for clients navigating China's complex market[1][3][4].