Credit Agricole Sud Rhone Alpes is a regional bank serving the Ardeche, Drome, and Isere departments. It offers financial services such as credit simulations for various needs (e.g., real estate, education) and promotes eco-responsible solutions[3]. The bank focuses on local development, reinvesting nearly 90% of its regional profits into local projects[3]. Its unique selling proposition is its mutualist model, allowing it to prioritize long-term local development over short-term shareholder gains[1]. The target audience includes individuals and businesses seeking community-oriented banking services.