Credit Karma Overview Credit Karma is an American multinational personal finance company founded in 2007 by Kenneth Lin, Ryan Graciano, and Nichole Mustard[5]. It is headquartered in Oakland, California, and operates in the United States, Canada, and the United Kingdom[5]. Since December 2020, Credit Karma has been a brand of Intuit[5]. Mission and Services Credit Karma's mission is to make financial progress possible for everyone by providing free access to credit scores, credit reports, and various financial tools[2][5]. The company offers services such as credit monitoring, identity theft protection, and recommendations for credit cards and personal loans[3][5]. Additionally, Credit Karma provides tools like a Credit Score Simulator to help users understand how different financial actions might affect their credit scores[5]. Revenue Model Credit Karma generates revenue primarily through targeted advertisements for financial products. Lenders pay the company when users are successfully approved for products like credit cards[5]. History and Acquisitions Credit Karma has undergone significant growth and acquisitions. It acquired several companies, including Snowball, Claimdog, and AFJC Corporation, to expand its services[5]. In December 2020, Intuit acquired Credit Karma for approximately $7.1 billion[5]. As part of the acquisition, Credit Karma divested its free tax preparation service to avoid competition with Intuit's TurboTax[5]. Recent Developments In recent years, Credit Karma has continued to expand its offerings. In November 2023, Intuit announced plans to integrate Mint into Credit Karma, further enhancing its financial management capabilities[5]. Additionally, Credit Karma reached a settlement with the FTC in 2022 regarding false claims about pre-approved credit card offers[5].