Credit Mutuel is a French cooperative banking group offering a wide range of financial services including retail banking, insurance, corporate and investment banking, asset management, and private banking. It serves individuals, businesses, and institutional clients across multiple countries. The group's unique selling proposition lies in its cooperative structure, allowing customer ownership and a decentralized network of local banks. This model emphasizes community involvement and personalized service, aligning with its mission to support sustainable development and social responsibility, as seen in its adoption of the 'Entreprise a mission' model[1][2][3].