Credit Union Central of Manitoba (CUCM) is a trade association and service provider for Manitoba's credit unions. It offers services in treasury, credit adjudication, human resources, compliance, strategic consulting, and more[1][5]. CUCM advocates for its members and supports community development[5]. The target audience includes Manitoba's credit unions and their members. The unique selling proposition is its cooperative model, where profits are reinvested in the community, providing personalized and localized financial services[3][5]. This model emphasizes community involvement and member benefits over shareholder profits.