Cresset is an award-winning, independent multi-family office and private investment firm that reinvents wealth management for ultra-high-net-worth families. They offer comprehensive wealth advisory services, family office solutions, and access to institutional-quality private investments in real estate and private equity through subsidiaries like Cresset Partners[1][3]. Their target audience includes entrepreneurs, family business owners, and executives. Cresset's unique selling proposition is its innovative, client-focused approach, providing personalized solutions and direct access to world-class talent typically reserved for large institutions[1][5]. The firm is known for its transparency, innovation, and shared ownership structure[1][4].