Criteria Financial Group is a financial services company founded in 2014, expanding beyond investments to offer credit, insurance, currency exchange, and mergers & acquisitions. They cater to individuals, families, and corporations globally, emphasizing long-term relationships and innovative solutions. Their unique selling proposition lies in providing sophisticated and creative financial solutions with a focus on patrimony optimization and preservation. The company prides itself on its multidisciplinary team and dynamic culture, aiming to build lasting relationships across generations[1].