Criterion Institute is a nonprofit think tank that uses finance as a tool for social change. They partner with investors, governments, and civil society organizations to design financial solutions for social justice, gender equality, and economic development. Their services include research, design, and field-building initiatives, such as workshops and convenings to influence financial systems. The target audience includes social change organizations, governments, and investors. The unique selling proposition is their focus on transforming power dynamics in finance to achieve social good, particularly through gender lens investing and innovative finance strategies[1][2][3].