Croix Bleue du Quebec specializes in health and travel insurance, offering services like disability, critical illness, long-term care, and life insurance. Their target audience includes self-employed workers, new retirees, students, and employees without group insurance. The company provides comprehensive health programs and travel insurance with exclusive daily assistance services. Their unique selling proposition is the combination of health insurance solutions that complement public systems and travel insurance that covers not only health but also financial risks associated with travel. They offer additional benefits like flight delay services and 24/7 assistance[1][2][3][4].