CROSS Asia Pacific is an Australian company specializing in business support and strategic services across the Asia Pacific region. They offer a range of services including business support, workplace safety, fire and rescue, medical support, training, and indigenous services. Their target audience includes businesses in various industries such as heavy industry, mining, energy, and construction. The unique selling proposition (USP) of CROSS Asia Pacific is their ability to provide tailored, innovative solutions using technology and flexibility, ensuring business continuity and safety for their clients. They emphasize partnership over consultancy, focusing on client growth and security[2][3].