Crown Estate Scotland is a self-financing public corporation managing land and property in Scotland owned by the monarch 'in right of the Crown'. It oversees rural, coastal, urban, and marine assets, including leases for offshore renewables, farming, tourism, and aquaculture[1]. The company's services focus on sustainable management and development of these assets to create lasting value for Scotland[1]. Its target audience includes local communities, businesses, and the Scottish Government. The unique selling proposition is its role in generating revenue for the Scottish Government while promoting sustainable economic growth and environmental protection[1][5].