CroydonPlus Credit Union, trading as Croydon Merton & Sutton Credit Union, provides accessible and ethical financial services. They offer various loan products, such as First Step, Family Plus, and Credit Builder loans, along with savings options. Their target audience includes individuals living or working in Croydon, Merton, and Sutton. The unique selling proposition is their commitment to local community support and offering affordable financial solutions with a personal touch, while being regulated by the Financial Conduct Authority and protected by the Financial Services Compensation Scheme[1][2].