CSS Pension Plan (Co-operative Superannuation Society) provides competitive retirement products and services exclusively to co-operative and credit union employees. It is a defined contribution pension plan, offering a member-owned, democratically controlled framework with over $5B in assets. Services include investment management, retirement income options, and personalized advice. The target audience is co-operative and credit union employees across Canada. The unique selling proposition is its member-centric approach, offering transparent, commission-free services within a low-cost investment framework, allowing members to maintain control over their pension contributions and costs[1][2][3].