Culture Coffee Co is a supplier of specialty coffees, connecting roasters, coffee shops, and industry professionals with unique Colombian coffee varieties. They work directly with farmers to improve crop quality and ensure fair trade practices, promoting sustainability and transparency[1]. Their target audience includes coffee industry professionals and businesses. The unique selling proposition (USP) is their focus on Colombian specialty coffees, direct farmer relationships, and commitment to environmental sustainability and fair trade practices. This approach highlights the stories behind each coffee, offering a sensory experience with every cup.