Curative is a healthcare services company that offers an employer-based health insurance plan with no copays, deductibles, or out-of-pocket costs. Initially focused on COVID-19 testing and vaccinations, Curative pivoted to health insurance in 2022. Their plan emphasizes affordability, engagement, and simplicity, targeting employers in Texas, Florida, and Georgia with a nationwide provider network. The unique selling proposition is the zero-cost structure for in-network services, promoting proactive healthcare management through a Baseline Visit and ongoing support from care navigators. This approach aims to improve health outcomes by reducing financial barriers to care.