Customers Bank is a community-based, full-service bank offering a wide range of financial products and services, including savings accounts, checking accounts, money market accounts, CDs, mortgages, and loans for small businesses and consumers. Their target audience includes individuals, small businesses, and multi-family projects across several U.S. states. The bank's unique selling proposition is its "high-tech, high-touch" approach, combining innovative technology with personalized customer service. This approach emphasizes human connections and technological innovation, providing an effortless banking experience for its customers.