CUTS International is a non-profit, non-partisan NGO focusing on research, public education, and networking. It operates in areas like international trade, competition policy, economic regulation, consumer protection, and sustainable development. Services include research-based public education, capacity building, and advocacy. The target audience includes policymakers, civil society, and developing countries. The unique selling proposition is its ability to promote a pro-trade, pro-equity voice for the Global South, fostering social justice and economic equity through evidence-based initiatives[1][2][5].