Cuvva is a UK-based insurance company offering flexible, short-term car insurance policies via its app. They provide coverage from 1 hour to 28 days, allowing users to insure any car without affecting the owner's no-claims bonus. Their target audience includes occasional drivers and car sharers. Cuvva's unique selling proposition is its flexibility and affordability, making car insurance accessible without long-term commitments. This approach helps reduce barriers to car sharing and ownership, promoting a more sustainable transportation model[1][2][4].