Danish Standards (DS) is Denmark's official national standardization organization, offering services in developing, selling, and promoting standards, ecolabels, courses, and consultancy services[1][3]. Their target audience includes businesses and entrepreneurs globally. DS facilitates standardization, enhancing trust and market access[3]. Their unique selling proposition is providing a neutral platform for businesses to collaborate on standards, fostering growth and quality in society[3]. Services include the administration of ecolabels like the EU Ecolabel and Nordic Ecolabel[1][3].