De La Gente is a non-profit organization that partners with small-scale coffee farmers in Guatemala to create economic opportunities and improve their quality of life. They offer coffee sales, immersive tours, and cultural experiences that connect consumers directly with producers. Their target audience includes coffee roasters, consumers, and tourists interested in sustainable practices. The unique selling proposition is their transparent and equitable supply chain, ensuring fair income for farmers while promoting cultural exchange and environmental sustainability[1][3][5].