De La Rue is a British company specializing in secure digital and physical protections for goods, trade, and identities. They offer currency solutions (banknotes, polymer substrates) and authentication solutions (software, security labels) to governments, central banks, and businesses worldwide[1][3][4]. Their target audience includes international governments and commercial organizations. De La Rue's unique selling proposition is its ability to provide comprehensive security solutions that underpin the integrity of trade and personal identity, enabling secure participation in the global economy[2][5].