Dean Health Plan, Inc. offers health insurance services as a subsidiary of Dean Health System and SSM Health Care, established in 1983. They provide coverage to southern Wisconsin residents through a physician-led integrated health system. Their services include access to a network of doctors, specialists, and hospitals. The target audience is individuals and families in southern Wisconsin. The unique selling proposition is their integrated healthcare delivery system, which combines insurance services with a strong network of healthcare providers, enhancing member care and provider relationships. This integration ensures comprehensive and coordinated healthcare services.