Defence Bank is a member-owned bank offering financial services to the Australian Defence Force and the broader community. Services include savings accounts, personal loans, term deposits, credit cards, home loans, and insurance. They provide digital banking solutions like mobile apps and contactless payments. Their target audience is primarily defence personnel and related industries. The unique selling proposition is their focus on customer needs over shareholder profits, reinvesting profits to enhance services and products, and offering specialized support and discounts to defence personnel. This approach sets them apart from traditional shareholder-driven banks.