Dental Select is a family-owned company based in Salt Lake City, offering customizable dental and vision plans across the U.S. They provide access to a large network of over 360,000 providers. Their services include group and individual plans, with a focus on simplicity and affordability. The target audience includes individuals, families, and employers. The unique selling proposition is their commitment to simplifying the dental experience through innovative technology and a customer-centric approach, backed by the financial strength of Ameritas Life Insurance Corp. [1][3][4].