Destination Greater Victoria is a not-for-profit destination marketing organization promoting tourism in Greater Victoria, BC. It partners with over 950 businesses and municipalities to enhance the region's visitor economy[4][5]. Services include marketing campaigns, a downtown Visitor Information Centre, and support for local businesses[2][3]. The target audience is travelers and the travel industry. The unique selling proposition is its comprehensive approach to sustainable tourism, focusing on year-round destination promotion and community engagement[3][5].