The Deutsche Bundesbank is Germany's independent central bank, part of the Eurosystem. It focuses on monetary policy, ensuring price stability and managing euro cash circulation. Key services include banking supervision, cash management, payment systems, and financial stability monitoring. The target audience includes banks, financial institutions, and the general public. The unique selling proposition is its role in maintaining financial stability and price stability in the euro area, ensuring trust in the currency and supporting economic growth. The Bundesbank acts as a fiscal agent for the German government and manages foreign reserves.