DF Capital is a specialist bank based in Manchester, offering inventory finance solutions to dealers and manufacturers across various sectors, including leisure and commercial industries. They provide personal savings products to retail customers, which fund their lending activities. Their target audience includes businesses needing working capital solutions and individual savers. The unique selling proposition (USP) of DF Capital is its specialized focus on niche sectors combined with award-winning customer service, as evidenced by the Feefo Platinum Award for outstanding customer service[1][2][3].