dfcu Bank is a leading commercial bank in Uganda, offering a wide range of financial services including personal and corporate banking, leasing, and asset-based finance. It targets individuals, businesses, and institutions, focusing on transforming lives and businesses through accessible financial solutions. Services: Banking, leasing, asset finance, and agricultural financing. Target Audience: Individuals, SMEs, and large corporations. Unique Selling Proposition (USP): dfcu Bank's USP lies in its commitment to supporting long-term development projects and providing universal banking services, enhancing economic growth and well-being in Uganda[1][3][5].