The Digital Lenders Association of India (DLAI) is a premier industry association for fintech entities in India, established in 2016. It aims to promote a healthy digital lending ecosystem by setting industry standards and guidelines. DLAI offers a platform for networking, knowledge sharing, and collaboration among fintech companies, policymakers, and other stakeholders. Its target audience includes fintech companies, credit lenders, and related service providers. The unique selling proposition of DLAI is its role as a potential self-regulatory organization (SRO) for fintech, enhancing trust and legitimacy in the digital lending sector[1][2][3].