DivideBuy is a UK-based buy now, pay later (BNPL) and point-of-sale (POS) finance provider. It offers consumers the option to spread purchase costs over 3 to 60 months with both interest-bearing and interest-free options. The company partners with UK merchants to enhance sales by providing flexible payment plans, increasing conversions by up to 40%[3]. Its unique selling proposition is acting as both a lender and tech provider, handling the entire finance process in-house[2][3]. The target audience includes UK consumers and merchants seeking retail finance solutions.