DSP Mutual Fund is a leading Indian asset management company offering a wide range of mutual fund schemes across equity, debt, and hybrid categories. They provide investment management services to diverse clients, including individuals, corporations, and foreign investors. Their services include online investment tools, financial calculators, and expert insights. The target audience includes salaried individuals, NRIs, and businesses. The unique selling proposition is their commitment to ethical practices and investor-centric strategies, leveraging a legacy of over 160 years in financial services. They prioritize investor interests and offer a disciplined investment approach.