The Dubai Department of Economy and Tourism (DET) is the principal authority for planning, supervising, and developing Dubai's business and tourism sectors. It offers services such as business licensing, consumer protection, event management, and tourism promotion. DET targets businesses, investors, and tourists, aiming to position Dubai as a global economic and tourism hub. Its unique selling proposition is creating a competitive and transparent marketplace while enhancing Dubai's economic and tourism competitiveness, offering a world-class business environment and unique lifestyle experiences[1][2].