Dunelm is a leading UK homewares retailer offering a wide range of furniture and home textiles. They provide services like Made-to-Measure, Click & Collect, and takeback services. Their target audience includes customers seeking quality homeware products across various budgets. Dunelm's unique selling proposition (USP) lies in its established own-brand offerings (e.g., Dorma, Fogarty), innovative designs, and convenient shopping experiences both online and in-store. They emphasize sustainability and customer service, making them a preferred choice for those seeking both style and practicality in home furnishings[1][3][4].