Dynacare is a Canadian medical laboratory services company offering comprehensive health and wellness solutions. They provide specimen collection, testing, and reporting services to healthcare professionals, hospitals, and government agencies. Their services include genetic testing, pathology, and workplace health programs. Dynacare's target audience includes individuals, healthcare providers, and corporate clients. Their unique selling proposition is the ability to empower individuals with personalized health management through advanced technology and specialized services like Dynacare Plus and Dynacare Next, which focus on genetic testing and pharmacogenomics[1][3][5].