The Easa Saleh Al Gurg Group is a multidivisional conglomerate founded in 1960, operating in sectors like retail, building materials, industrial, real estate, and services. They partner with over 370 global brands, offering diverse products and services across the UAE, Oman, and internationally. Their target audience includes consumers, businesses, and infrastructure projects. The unique selling proposition is their ability to provide value-added products and services through strategic partnerships and joint ventures, enhancing customer loyalty and operational efficiency. This approach allows them to contribute significantly to iconic UAE projects and maintain a strong market presence.