Eastern Bank PLC (EBL) is a private commercial bank in Bangladesh, offering services in retail banking, corporate finance, asset management, equity brokerage, and security. Their target audience includes individuals, businesses, and investors. EBL provides a range of products like home loans, credit cards, and offshore banking services. Their unique selling proposition is a commitment to customer needs and service excellence, supported by subsidiaries like EBL Securities and EBL Asset Management. EBL focuses on convenience and practicality, such as offering renewal fee waivers on credit cards with regular transactions.