easyMarkets is a trading platform that offers online trading services, including Forex, CFDs, and cryptocurrencies. Founded in 2001, it provides innovative tools like dealCancellation and Freeze Rate to manage risk. easyMarkets targets individual traders, offering a user-friendly platform with features like fixed spreads and no slippage. Its unique selling proposition is democratizing trading by making it accessible with low initial deposits and offering unique risk management tools, making it appealing to both new and experienced traders[1][2][3].