Easyrewardz Software Services offers cloud-based CRM, loyalty, and conversational commerce solutions to enhance omnichannel customer experiences. Their services include customer lifecycle management, loyalty marketing, marketing automation, and conversational commerce via platforms like WhatsApp. The company targets industries such as retail, healthcare, and BFSI. Their unique selling proposition is providing a single view of the customer through a Customer Data Platform, enabling personalized and seamless interactions across all touchpoints. This helps brands improve retention and customer satisfaction by leveraging actionable insights from customer data.