Echelon Insurance is a Canadian specialty insurer founded in 1998, offering property and casualty solutions to businesses and families. They specialize in high-risk coverages, including motorcycles, collector vehicles, and drivers with complex records. Their services include personal and commercial insurance products, available exclusively through a network of brokers. The target audience includes those who face higher premiums due to unique circumstances. Echelon's unique selling proposition is its ability to provide tailored, affordable insurance options for high-risk clients through a specialized underwriting process, leveraging data analytics for comprehensive coverage at fair prices[1][3][5].