EcoKaariTM is a social enterprise that upcycles waste plastic into eco-friendly, handmade products using traditional Indian crafts like Charkha and Handloom. They offer a range of products such as totes, handbags, and wallets. Their target audience includes environmentally conscious consumers and businesses seeking sustainable corporate gifts. EcoKaari's unique selling proposition (USP) is its innovative approach to upcycling waste plastic while empowering artisans from humble backgrounds, combining sustainability with social impact. This approach aligns with the principles of reduce, reuse, and recycle, making their products both environmentally friendly and socially responsible[1][2][3].