Ecology Building Society specializes in providing mortgages for sustainable properties and projects, supporting eco-friendly construction, renovations, and community-led housing. They offer a range of ethical savings accounts, including ISAs and notice accounts, which fund these sustainable initiatives. Their target audience includes environmentally conscious individuals, charities, and community organizations. The unique selling proposition is their commitment to environmental sustainability, aligning mortgage pricing with positive environmental impacts and ensuring that savings support green projects, making them a leader in ethical banking[1][2][3][4].