Economic Development Winnipeg Inc. (EDW) is the lead economic development agency for Winnipeg, promoting investment, tourism, and business growth. It offers services like investment attraction, market intelligence, and business connections through its YES Winnipeg and Tourism Winnipeg teams[1][3]. EDW targets businesses, investors, and tourists, highlighting Winnipeg's affordability and diverse economy[5]. The unique selling proposition is the "Winnipeg Advantage," emphasizing the city's quality of life and economic opportunities[3]. EDW's brand identity focuses on authenticity and community, differentiating Winnipeg from other Canadian cities[4].